I have always said that Berkshire Hathaway's (BRK) annual report was the most fun read, but I may have found a contender - the 2006 Annual Report of Mercury General (MCY).
George Joseph and his excellent team at MCY have created a report under "flash movie" that summarizes the developments at MCY since 1962 decade by decade while highlighting some of the cultural changes in the U.S.
To view this, it requires a computer with certain software. It worked great on my computer. Make sure to run your cursor over the little images. Some of the sound effects are wonderful.
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